FemTech: The unseen market – Breaking the taboo

Women’s health is often simplified to include only sexual and reproductive health (SRH), which meaningfully underrepresents women’s health burden. This report defines women’s health as covering both sex-specific conditions (for example, endometriosis and menopause) and general health conditions that may affect women differently (higher disease burden) or disproportionately (higher prevalence).1

There’re calls and cohorts of venture programs coming up. And startups with crowed funding campaigns, see e.g. Yeda.

Yeda Crowdfunding video with German subtitles

The one trillion dollar niche market

Analysts predict this market will grow tremendously by 2026 – and yet, female fitness technologies are considered a niche market.

Women live on average 5 years longer than men (life span). However, women spend a quarter more of their lives in poor health than men (the so-called health span).

To write this newsletter, we spoke with several health pioneers from the community. One striking lesson is that women are diagnosed later than men, and their diagnosis is often inaccurate. For example, a Danish study found that women received their cancer diagnosis on average 2.5 years later than men. Metabolic diseases, such as diabetes, were diagnosed on average 4.5 years later. What is the reason behind such late diagnoses?
The answer, it turns out, lies both in how clinical studies have traditionally been conducted and the lack of understanding of how sex and gender influence symptoms. 

FemTech: Investing In A Rapidly Growing Sector

Women’s Health is a true blue ocean in healthcare, serving the unmet needs of half of the world population.
Research in women’s health primarily focuses on diseases with high mortality, overlooking diseases leading to disability.

Investments addressing the women’s health gap could add years to life and life to years—and potentially boost the global economy by $1 trillion annually by 2040, says McKinsey. See study.
And, in addition:

What are the FemTech Marker drivers?

Beyond the obvious market push from women themselves,  HIT Consultant, reported that one of the factors promoting this industry’s popularity is that women are entering the core of tech innovations and taking up male-dominated leadership roles in the space. This means that the growth of the industry is lead by women themselves, by driving change in terms of product development, marketing and research.

FemTech as the north star of Digital Health incl. #eHealth

The development and adoption of digital health solutions has increased significantly over the last decade. This development has meant that personalized health care can be delivered in a more personalized, cost-effective and remote way than ever before. Says Qina, a new FemTech startup in nutrition. See here.

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