WeChat: Social Media Marketing in Asia – Live-Webinar (2nd edition)

WeChat_china-itunes-app-store_wkThe Chinese eCommerce market has been evolving very quickly over the last few months, with new entrants and new features released by major platforms.
A deep-dive webinar on WeChat marketing. We will talk about the different types of WeChat Accounts, WeChat influencer marketing, WeChat ads, WeChat integration with 3rd party e-commerce websites such as Shopify or Magento, selling cross-border on WeChat, logistic for WeChat stores.

Did you know that 19% of Tmall traffic comes from WeChat? And that new brands on the Chinese market can get 500% return on investment from WeChat influencer campaigns?

In this webinar, I will deep-dive into the detailed process and strategies enabling brands to sell on WeChat.

I will discuss:

  • WeChat Accounts
  • WeChat influencer marketing
  • WeChat ads
  • WeChat content strategies
  • New WeChat features (short videos, live-streaming)
  • WeChat integration with Shopify or Magento, etc.
  • Selling cross-border on WeChat
  • Logistic for WeChat stores

I will share case studies of clients in the fashion, cosmetics and F&B industries, and provide detailed marketing strategies and return on investment figures.

The webinar will take place on Wednesday 6th of May, 10pm Beijing time (10am NYC time, 4pm Paris time).

During this Webinar, we will cover key trends and platforms used to promote and sell to China including:
•WeChat Mini-program stores
•Tik Tok advertising and stores (focused on its Chinese version: Douyin)
•Kuaishou marketing (another short-video platform in China with 300 million Daily Active Users)
•Live streaming on Taobao and WeChat
•Tmall listing, including listing on Tmall Oversea Fullfilment, a low-cost option to sell cross-border in China

I will share case studies of clients in the fashion, cosmetics and F&B industries, and provide detailed marketing strategies and return on investment figures.

The webinar will take place on Wednesday 22nd of April, 10pm Beijing time (10am NYC time, 4pm Paris time)

To sign-up, just follow the link below:
https://www.xing.com/events/wechat-webinar-deep-dive-china-social-media-eng-2-2859104

Best, Robert & Thomas
CU there within!

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